This kind of stores mainly focus on special offers or seasonal goods below 100 yuan, which are characterized by fast consumption, similar to hypermarkets. The atmosphere created in lighting pursues bright visual feeling and high brightness commodity display effect.
Background wall: LED ceiling light and track spotlight can be selected.
Model: combined with the actual situation, you can choose grille spotlight for key lighting; LED light source lamps can also be selected.
Cabinet display: guide rail spotlight can be considered; Embedded adjustable spotlights can also be selected, and it is best to equip T5 bracket with appropriate wattage and color temperature inside the cabinet to fill the light.
Zhongdao display: embedded downlight is available; Embedded adjustable spotlight can also be selected.
Passage: it is mainly to provide basic lighting and guidance, and the embedded horizontal plug-in downlight and T5 bracket can be considered.
Mid range casual wear
The unit price of the clothing operated by these stores is more than 100 yuan. The targeted consumers have certain requirements for brands and styles. They pay attention to a certain contrast in lighting, fully reflect the positioning of the brand, and emphasize the creation of brand culture and image display, which has a perceptual impact on Consumer Cognition.
Background wall: use embedded small spotlight. Pay attention to the distance between the lamp and the object to be illuminated and the content size of the background wall, and select the appropriate opening position and the number of lamps.
Model: use the embedded grid light, pay attention to the glare treatment of the light source and the multi angle projection of light to the model at the installation position.
Cabinet display: choose guide rail spotlight and light guide rail. Pay attention to the halogen tungsten light source when filling the light in the cabinet, so as to avoid the light source too close to the clothing, causing the clothing to fade and deteriorate.
Zhongdao display: use embedded LED lamps and combined grille spotlights. It is best to consider using a narrow light source to improve the horizontal illumination value, so that customers can choose the appropriate clothing that suits their own color and size.
Passage: it mainly provides basic lighting and guidance, and the embedded grille spotlight can be considered. Pay attention to the appropriate spatial illumination value to achieve the due lighting effect.
Denim collection
Cowboy clothing itself contains the concept of rough, unrestrained and forthright clothing, which is related to its own cultural positioning. Stores do not necessarily pursue excessive brightness in lighting, but they must emphasize contrast and lamp appearance to conform to the concept of clothing.
In order to create the overall bold and unrestrained style of cowboy clothing stores, lighting should pay special attention to the changes of light and shade to enhance the visual impact. LED lamps with strong personalized appearance shall be considered when selecting lamps.
Sports Series
Sportswear itself contains the concept of health, vitality and youth. The store lighting emphasizes the bright atmosphere of high illumination and high contrast, without too many fancy props, and highlights the concept of movement with simplicity.
Two different store decoration styles are mainly considered in the selection of lamps in sports clothing stores. One is the ceiling, and the adjustable angle embedded lamps should be selected, reflecting the overall concise and lively rhythm. Another kind of non ceiling, you can choose suspended or linear lamps with smooth appearance lines.
Occupation dress
Consumers of professional women's wear are usually white-collar women in the office, who have strong brand awareness and dress standards. The shop contains a large number of exquisite props and is permeated with petty bourgeoisie sentiment everywhere. Practice has proved that rich color display effect combined with good lighting atmosphere is an effective way to improve store sales.
Facing the white-collar class with high consumption level, such stores pay more attention to the embodiment of the overall store lighting design on the clothing expressiveness, and can consider selecting guide rail spotlights and embedded combined grid spotlights with high light efficiency in different functional areas.
Professional Menswear
In professional men's clothing stores, the unit price of clothing goods is high. A large number of models will be displayed, focusing on the effect of clothing. The overall atmosphere is dominated by elegant yellow light, and uniform light is used to improve the comfort of customers in the store.
Because the consumers of professional men's wear are high-level white-collar workers, the store lighting design should not only reflect the clothing texture, but also pay attention to the matching between the selection of lamps and the overall style of the store. For the recommended clothing style and brand image wall, guide rail spotlights and embedded ceiling lights with high light efficiency can be selected for key lighting according to the actual situation.
